Growth of Liverpool City Region’s Visitor Economy significantly out performs national trend

18th November 2011

Categories: MOST News

LIVERPOOL City Region’s Visitor Economy is performing strongly, sustaining growth and bucking national trends, according to new figures published today, (Friday 18^th November 2011)

The figures for 2010, show 5% growth in Visitor Economy spend and tourism supported jobs and an increase of 8% in staying visitors and 4% in day visitors compared to 2009.

The data is from independent research commissioned by TMP, the City Region’s Tourist Board, and shows that in 2010 an estimated 54.5m visitor trips were made to Liverpool City Region. This total comprised 4.4m staying visitors and 50.1m day visitors.

By comparison, UK performance figures published by national tourism body VisitBritain estimate that in 2010 domestic  overnight tourism fell by 5%  and overseas staying visits  dropped by 0.3%.

The impressive City Region figures have been independently verified and prepared using a nationally adopted model and methodology. (See note 1 below)

The Visitor Economy is one of four key sectors identified for their potential to generate economic growth through investment and job creation. (See note 2)

Forecast growth in the Visitor Economy is set out in a three year Action Plan produced by the Visitor Economy Committee and TMP setting out key opportunities and targets. (See note 3)

The 2010 data confirms that performance targets set out in the Action Plan are being exceeded in seven out of nine key categories.

For more information click HERE