Domestic, Leisure & Short Breaks
Staying visitors, in particular weekend leisure breaks visitors, are a huge economic generator for the Liverpool City Region. The Mersey Partnership manages a series of 'destination' marketing initiatives across the year to try to stimulate more and more leisure breaks business to the area, to help support accommodation providers, attractions and other tourism businesses.
Develop your short breaks business with us! (Contact for more information: James Wood, Campaign Manager, Tel 0151 237 3953; email: James.wood@merseyside.org.uk)
Liverpool City Region Official Visitor Guide 2010 edition: Unequivocally the official visitor guide to the Liverpool City Region, many existing TMP members advertise their business, year in year out.
With an international and national distribution of circa 200,000 copies, it is the ideal way for local tourism business to advertise themselves to the world! The guide is utilised throughout the full calendar year. A downloadable version will also be available from visitliverpool.com
Don't delay - reserve your advert space today!
ESTIMATED COST: £2,500 (full page)
DEADLINE FOR CONFIRMING PARTICIPATION: Contact Sara Sartorius on 0151 237 3923 or email sara.sartorius@merseyside.org.uk for more information (see separate rate card details, available shortly).
On-line marketing opportunities: the award winning official Tourist Board website, www.visitliverpool.com is achieving record numbers of visits every month! TMP have received over 1 million unique visitors to the site in the last 12 months!
Tourism businesses can buy into this success story at a number of different levels:
Accommodation Businesses:
Bronze: Free to TMP Members
Silver: £150 per year
Gold: £300 per year
Contact Brian Povey on 0151 237 3911 or email brian.povey@merseyside.org.uk
DEADLINE FOR CONFIRMING PARTICIPATION: ONGOING
Banner advertising opportunities are also available for accommodation or event organisers to enhance their profile on the Visit Liverpool web site.
What does banner advertising cost - deals for members only!
Home page = £500 per month
Events/ main pages = £300 per month
Sub Pages = £150 per month
Who has advertised before?
- National Trust
- Grand National
- Liverpool FC
Is this value for month - what do you get?
Case study - National Trust
Home page = www.visitliverpool.com
Views of your banner= approx 42,000 views per month = 1pence (0.01p) per view
Actions from banner = approx 400 click through (depends on dynamics/ attractiveness of banner) = £1 per click through
Liverpool in a day= www.visitliverpool.com/site/liverpool-in-a-day
Views of your banner = approx 15,800 views per month = 2 pence (0.02p) per view
Actions from banner= approx 300 click through (depends on dynamics/ attractiveness of banner) = £1 per click through
Whats on = www.visitliverpool.com/site/whats-on
Views of your banner= approx 13,000 views per month = 2 pence (0.02p) per view
Actions from banner= approx 400 click through (depends on dynamics/ attractiveness of banner) = 75 pence (0.75p) per click through
To take up this opportunity and book a slot please contact Sara Sartorius on 0151 237 3923 or email sara.sartorius@merseyside.org.uk
ESTIMATED COST: £500 PER CALENDAR MONTH
DEADLINE FOR CONFIRMING PARTICIPATION: ONGOING