Research
New Economic Impact Figures for the Visitor Economy
Following changes to the independent model we use for measuring impacts of the Visitor Economy, TMP has updated its Visitor Economy Strategy and Action Plan.
New estimates show that Liverpool City Region’s Visitor Economy was worth £2.8billion in 2009 and supported 41,0000 jobs.
For more information click HERE
England's Northwest Research Service for Economic Development and Tourism is an initiative led by The Mersey Partnership.
As the lead region for tourism and regeneration based research in the Northwest, England's Northwest Research Service delivers a comprehensive service designed to monitor the performance of the tourism industry in the Northwest.
We provide a range of market research services including satisfaction surveys, event evaluation, marketing evaluation, economic impact assessments and benchmarking to a range of clients across the whole of England's Northwest.
We are the key agency for collating tourism statistics in the Liverpool City Region. This data is used to provide vital information on the economic impact of the Visitor Economy.
We use a nationally recognised independent model called STEAM for assessing such impacts. This takes account of locally generated data such as visits to attractions and events, hotel stock and performance, car park throughput etc
Analysis from the STEAM report in 2009 has shown that 10.6 million nights were spent by staying visitors in Liverpool City Region whilst 48.2 million day visits were made Together these visitors spent £2.8 billion in the local economy supporting 41,000 jobs.
For more information, you can download the draft Digest on the right of this page. Further details can also be found by following the link to the Research section on The Mersey Partnership's corporate website. Alternatively, if you have a more specific query, please contact Ian Raymond on 0151 237 3521 or email: ian.raymond@merseyside.org.uk
